Masthead is a network for independent financial advisers in South Africa. It is part of the Old Mutual Group and was established in 2004 with the advent of the Financial Advisory and Intermediary Services Act in South Africa. Its purpose was to help advisers to successfully make the transition from old to new business models.
Masthead also provides practice management training to corporate sales consultants. It helps them gain a deeper understanding of the challenges financial advisers face, up-skill them in line with changes in the industry and, consequently, support their financial advisers to move from selling a product, to selling a service.