Who is Masthead?

Masthead is a network for independent financial advisers in South Africa. It is part of the Old Mutual Group and was established in 2004 with the advent of the Financial Advisory and Intermediary Services Act in South Africa. Its purpose was to help advisers to successfully make the transition from old to new business models.

Masthead also provides practice management training to corporate sales consultants.  It helps them gain a deeper understanding of the challenges financial advisers face, up-skill them in line with changes in the industry and, consequently, support their financial advisers to move from selling a product, to selling a service. 


Mimi Pienaar

Mimi Pienaar

Masthead logo

Head of Practice Management, Masthead (Pty) Ltd

Mimi began her career in the financial services industry in 1984. In 2010 she joined Masthead in her current capacity.

Prior to this, Mimi ran her own business for four years, with a focus on human resources, industrial relations and practice management. She has worked as an academic writer and examiner for the business management module of the Milpark National Certificate for Financial Planners. She has also served in financial services companies in various capacities, including broker consultant, branch and regional manager and HR director.

Mimi has a BA (psychology); she is a Certified Financial Planner and holds a Certificate in Compliance. She is also a registered compliance officer. She is a member of the Financial Planning Institute (FPI) and was a regional representative of the FPI in the Western Cape for seven years.