Before identifying the most suitable product for your client, you should assess their attitude to investment risk. Read our sales aid for more information on what investment risk is and why it matters.
Our Risk Profiler tool helps you determine the level of investment risk appropriate for your client's investment goals and timescales through 11 simple questions. It is designed to translate your client’s answers on investment risk into a single number – a ‘client risk score’, ranging from 1 to 5.
A client’s risk score is not meant to be treated as a definitive and final risk rating. Its purpose is to provide a starting point for a more in-depth discussion with the client about their attitude to risk and their willingness and capacity to accept possible loss. The client’s attitude to risk may vary depending on their financial goals and the timescale of the investment concerned. A liability-driven objective, such as school fees, may require more certainty about potential returns.
You can simply use our online tool with your client or email the questions to your client in advance of your meeting by using our risk assessment questionnaire.